![Ad Recall Lift and other metrics that should matter with social media advertising | by Sena Quashie, PGG | Medium Ad Recall Lift and other metrics that should matter with social media advertising | by Sena Quashie, PGG | Medium](https://miro.medium.com/v2/resize:fit:1200/1*NJEF9_a8eL5Xbtq4JMW7Nw.png)
Ad Recall Lift and other metrics that should matter with social media advertising | by Sena Quashie, PGG | Medium
What is a good estimated ad recall lift when running a brand awareness ad on Facebook? I can find how to set it up, what the metrics mean but no way of
![Estimated Ad Recall Lift อีกหนึ่งเฟซบุ๊คเมทริคที่จะใช้วัดผล Brand Campaign ได้ดีกว่าเดิม - Google Analytics Thailand Estimated Ad Recall Lift อีกหนึ่งเฟซบุ๊คเมทริคที่จะใช้วัดผล Brand Campaign ได้ดีกว่าเดิม - Google Analytics Thailand](https://i0.wp.com/googleanalyticsthailand.com/wp-content/uploads/2017/06/facebook-brand-lift-study.png?ssl=1)